In the bustling heart of New York City, at 944 Madison Avenue, lies a luxury optical store that
has recently undergone a stunning transformation. Morgenthal Frederics, renowned for its
sophisticated eyewear and clientele, has completed a minor renovation aimed at modernizing its
interior while preserving the traditional style cherished by generations of customers. This article
delves into the details of this commercial interior design project, highlighting the thoughtful
upgrades that blend contemporary aesthetics with timeless elegance.
Modernizing a Classic
Objective and Vision
The primary objective of the Morgenthal Frederics renovation was to refresh a store that had
become dark and dated. The goal was to introduce modern elements and lighter tones while
maintaining the traditional charm that defines the brand. The design team, led by Liz Curry
Studio, embarked on this project with a clear vision: to create a bright, inviting space that
reflects both luxury and heritage.
Key Design Elements
Elevated Finishes and Fabrics
One of the standout features of the renovation is the use of elevated, lighter tones throughout
the store. This approach not only modernizes the space but also enhances its elegance.
Traditional millwork was meticulously refinished to a lighter tone, and new cabinet pulls were
installed, offering a fresh, clean look without straying from the store's classic roots.
Custom Fabricated Vitrines
A significant addition to the store is the custom fabricated vitrines by Chord Studios. These glass
display cases are strategically placed between the millwork against a backdrop of upholstered
walls, using fabric by Perennials. This combination creates a visually appealing and functional
display for Morgenthal Frederics' exquisite eyewear collection.
Wallcoverings and Textures
To envelop the space in luxury, wallcoverings by Philip Jeffries were used extensively. The walls
are adorned with a plaster texture that adds depth and sophistication. This choice of material not
only enhances the aesthetic appeal but also complements the store's traditional elements,
creating a harmonious blend of old and new.
Functional Enhancements
Bar and Seating Area
Photo: Aimee Ryan
The bar area received a notable upgrade with new upholstered panels fabricated by Ultimate
Upholstery, using Erica Shamrock vinyl leather. The barstools, from Moe's collection, are
upholstered in Kravet fabric, providing both comfort and style. This revamped bar area now
serves as a chic spot for customers to relax and enjoy their shopping experience.
Flooring and Lighting
Photo: Aimee Ryan
New oak flooring by PID Flooring was installed throughout the store, adding warmth and
continuity to the design. The lighting, a crucial aspect of any retail space, was overhauled with
new architectural lighting designed by Kugler Ning Lighting. Additionally, new chandeliers from
Visual Comfort were added to define the space and enhance the overall ambiance.
Custom Desks and Shelving
Photo: Aimee Ryan
Custom fabricated desks by Chord Studios, made with maple veneer and topped with Quartz by
Compac Stone, were introduced. These desks provide a sleek and functional workspace for
staff. Moreover, a custom fabricated shelving unit, wrapped in Perennials fabric to match the
upholstered walls, offers an elegant backdrop and open display for the store's products.
Collaboration and Execution
Contractors and Designers
The renovation of Morgenthal Frederics was a collaborative effort involving several key players.
Rofer Construction with Park East Development managed the construction aspects, ensuring
that every detail was executed to perfection. The lighting design by Kugler Ning Lighting played
a pivotal role in creating a bright and inviting atmosphere, crucial for showcasing the store's
luxury products.
Before Pics
Conclusion
The renovation of Morgenthal Frederics at 944 Madison Avenue is a testament to the power of
thoughtful design and skilled craftsmanship. By blending modern elements with traditional
charm, the design team has created a space that is both inviting and luxurious. This project highlights the importance of preserving a brand's heritage while embracing contemporary
aesthetics, a balance that defines the best in commercial interior design.
For more insights into similar projects and to explore the creative vision behind such
transformations, visit Liz Curry Studio.