Morgenthal Frederics
399 West Broadway (Soho)
New York City

Renovating a luxury brand isn’t just about creating a beautiful space—it’s about crafting a modern expression that feels unmistakably them. At Morgenthal Frederics’ Soho location, custom millwork and signature materials bring warmth and refinement, while integrated lighting and thoughtful layouts elevate the shopping experience. Every detail—from finishes to displays—is carefully considered, resulting in interiors that are as sophisticated as they are inviting, a space that feels unmistakably Morgenthal Frederics.

LOCATION

New York, New York

SCOPE

Interior Architecture and Design

Morgenthal Frederics SOHO New York location featuring the corner brick facade and storefront window display

Morgenthal Frederics SOHO New York location featuring the custom bar rea with eyewear display and causal seating area

Morgenthal Frederics SOHO New York location featuring custom eyewar display units

Morgenthal Frederics SOHO New York location featuring the store branding with custom eyewear display

Morgenthal Frederics SOHO New York location featuring custom white oak bar area with welcoming luxurious seating and eyewear on display

Morgenthal Frederics SOHO New York location featuring full length mirror adjacent to custom paneled eyewear display shelves

Morgenthal Frederics SOHO New York location featuring opticians desk with georgous custom eyewear display case

Morgenthal Frederics SOHO, New York location featuring custom display shelves with mirror

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Morgenthal Frederics SOHO, New York location featuring the centered white oak bar area with four statement pendant lighting

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Morgenthal Frederics 399 West Broadway (Soho) New York City

Morgenthal Frederics
399 West Broadway (Soho)
New York City