Oscar de la Renta
London UK

Housed within a grand listed Mayfair townhouse, the flagship strikes a careful balance between preserving original architectural integrity and introducing a refined contemporary identity. High-gloss white anigré wood flooring and off-white walls lend a sun-bleached, luminous quality to the three-floor interior.

Coral stone sourced from the Dominican Republic — a nod to de la Renta's heritage — introduces organic texture across feature panels, some discreetly integrated with flat-screen monitors displaying runway footage. Soaring ceilings, ornate cornicing, and rich wood paneling form a stately backdrop, while signature furniture pieces — side chairs, tables, and sculptural chandeliers — serve as elegant focal points throughout each room. An ornate curved staircase unifies the floors, guiding visitors seamlessly from accessories and beauty up through ready-to-wear and eveningwear in a graceful, choreographed journey.